Hooked on Purpose

You know that buzz you get from constantly checking texts, updating Facebook and reloading your Google searches? Seems that it's the same buzz lab rats get from pressing 'the button' incessantly in research. This article gives it a name: seeking. And apparently, seeking is the most fundamental mammalian drive--more than sex, food or shelter. And not just seeking out physical stimulation, but mental stimulation as well. In that case, I think I'm a dope (amine) addict. And you are, too.

Highlights:

"[Seeking] is the mammalian motivational engine that each day gets us out of the bed, or den, or hole to venture forth into the world."

"The dopamine circuits 'promote states of eagerness and directed purpose'...It's a state humans love to be in. So good does it feel that we seek out activities, or substances, that keep this system aroused—cocaine and amphetamines, drugs of stimulation, are particularly effective at stirring it."

"our constant Internet scrolling is remodeling our brains to make it nearly impossible for us to give sustained attention to a long piece of writing. Like the lab rats, we keep hitting "enter" to get our next fix."

"our brains are designed to more easily be stimulated than satisfied..."

"Since we're restless, easily bored creatures, our gadgets give us in abundance qualities the seeking/wanting system finds particularly exciting. Novelty is one."

Suddenly, my short attention span and constant need for new! different! exciting! doesn't seem like such a character flaw anymore. Not that I shouldn't try to up my pleasure factor and just relax...but at least I know there's a biological impetus behind it.